Corporate branding : areas, arenas and approaches / edited by T.C. Melewar, S.F. Syed Alwi.

Contributor(s): Melewar, T. C [editor.] | Alwi, S. F. Syed [editor.]Material type: TextTextPublisher: London, [England] ; New York, New York : Routledge, 2015Copyright date: 2015Description: 1 online resource (287 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781315863177 (e-book)Subject(s): Marketing | Consumers' preferencesGenre/Form: Electronic books.Additional physical formats: Print version:: Corporate branding : areas, arenas and approaches.DDC classification: 658.8/27 LOC classification: HF5415 | .C677 2015Online resources: Click to View
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Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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