Mass moralizing : marketing and moral storytelling / Phil Hopkins.

By: Hopkins, Phil, 1958- [author.]Material type: TextTextPublisher: Lanham, Maryland : Lexington Books, 2015Copyright date: 2015Description: 1 online resource (259 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9780739188521Subject(s): Mass media -- Moral and ethical aspects | Communication -- Moral and ethical aspects | MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Mass moralizing : marketing and moral storytelling.DDC classification: 175 LOC classification: P94 | .H658 2015Online resources: Click to View
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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