Does marketing need reform? [electronic resource] : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.

Contributor(s): Sheth, Jagdish N | Sisodia, Rajendra | ProQuest (Firm)Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, c2006Description: vii, 352 p. : illSubject(s): MarketingGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5415 | .D623 2006Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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