Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].

Contributor(s): Nguyen, Bang [editor.] | Rowley, Chris [editor.] | Yuan, Ruizhi [contributor.]Material type: TextTextSeries: Elsevier Asian Studies SeriesPublisher: Amsterdam, Netherlands : Elsevier, 2015Copyright date: 2015Description: 1 online resource (342 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9780081001042Subject(s): Marketing -- Asia | Marketing -- Moral and ethical aspects -- Asia | Social marketing -- AsiaGenre/Form: Electronic books.Additional physical formats: Print version:: Ethical and social marketing in Asia : incorporating fairness management.DDC classification: 658.80095 LOC classification: HF5415.12.A8 | .E845 2015Online resources: Click to View
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Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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