Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].
Material type: TextSeries: Elsevier Asian Studies SeriesPublisher: Amsterdam, Netherlands : Elsevier, 2015Copyright date: 2015Description: 1 online resource (342 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9780081001042Subject(s): Marketing -- Asia | Marketing -- Moral and ethical aspects -- Asia | Social marketing -- AsiaGenre/Form: Electronic books.Additional physical formats: Print version:: Ethical and social marketing in Asia : incorporating fairness management.DDC classification: 658.80095 LOC classification: HF5415.12.A8 | .E845 2015Online resources: Click to ViewIncludes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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