The handbook of persuasion and social marketing / David W. Stewart, editor.
Material type: TextPublisher: Santa Barbara, California : Praeger, [2015]Copyright date: 2015Description: 1 online resource (1,028 pages) : illustrations, mapContent type: text Media type: computer Carrier type: online resourceISBN: 9781440804052 (e-book)Subject(s): Social marketing | Marketing -- Social aspectsGenre/Form: Electronic books.DDC classification: 658.8/72 LOC classification: HF5414 | .H36 2015Online resources: Click to ViewIncludes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed February 9, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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