Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
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TextPublication details: Canada Cengage Learning. 2009Edition: International Student EditionDescription: xxix, 546p. col. ill. 27cmISBN: 978032484424Subject(s): Marketing | Marketing. -- ManagementLOC classification: HF5415 | L2624 2009
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UNIMY PJ Library | TB | HF5415 L2624 2009 (Browse shelf (Opens below)) | Available | 102760 |
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Principles of marketing : an interactive approach [by] Daniel L. Wardlow"--Label on disc.
Includes bibliographical references (p. 471-483) and indexes.
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