Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.

By: Hunt, Shelby D [author.]Material type: TextTextPublisher: Oxfordshire, England ; New York, New York : Routledge, 2015Copyright date: 2010Description: 1 online resource (512 pages) : illustrations, chartsContent type: text Media type: computer Carrier type: online resourceISBN: 9781315702537Subject(s): Marketing | Marketing researchGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing theory : foundations, controversy, strategy, resource-advantage theory.DDC classification: 658.8001 LOC classification: HF5415 | .H869 2015Online resources: Click to View
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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