Mobile platforms, design, and apps for social commerce / Jean-Eric Pelet, [editor] ESCE International Business School, Paris, France.

Contributor(s): Pelet, Jean-EricMaterial type: TextTextPublisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2017]Description: xxi, 411 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781522524694 Subject(s): Mobile apps -- Development | Business -- Computer programsLOC classification: HF5548.38 M63 | M63 2017Summary: "This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors such as business, commerce, marketing, knowledge management, learning, entertainment, human-computer interaction and social media"-- Provided by publisher.
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Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK UNIMY
PJ Library 		650.0285 ERI (Browse shelf (Opens below)) Available 102621
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Includes bibliographical references (pages 347-400)

"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors such as business, commerce, marketing, knowledge management, learning, entertainment, human-computer interaction and social media"-- Provided by publisher.

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