The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.

By: Som, Ashok [author.]Contributor(s): Blanckaert, Christian [author.]Material type: TextTextPublisher: Singapore : Wiley, 2015Copyright date: 2015Description: 1 online resource (467 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9780470830048; 9780470830055Subject(s): Luxuries -- Marketing | Luxury goods industry | Brand name products -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Road to luxury : the evolution, markets and strategies of luxury brand management.DDC classification: 338.47 LOC classification: HD9999.L852 | .S66 2015Online resources: Click to View
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Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed February 12, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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