International operations : how multiple environments impact productivity and location decisions / Harm-Jan Steenhuis.
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Part of: 2014 digital library.
Includes bibliographical references (pages 151-160) and index.
1. Introduction -- 2. National culture -- 3. Country development and attracting business -- 4. Advantages of location -- 5. Internationalization -- 6. International practices and operations networks -- 7. Transferring operations -- 8. Conclusion -- References -- Index.
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Provides a comprehensive discussion of the factors that affect international operations. International operations can involve sales and production activities. Companies are often too optimistic about the productivity of international sales, that is, overestimate the development of international markets. Companies are also often too optimistic about the productivity of international production, that is, underestimate the costs and efforts involved. This leads to disappointing results or divestment of international operations.
Title from PDF title page (viewed on December 21, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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