Copywriting [electronic resource] : successful writing for design, advertising, and marketing / Mark Shaw.

By: Shaw, Mark, 1965-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: London : Laurence King, 2012Edition: 2nd edDescription: 240 p. : ill. (chiefly col.)ISBN: 1780671628 (electronic bk.); 9781780671628 (electronic bk.)Subject(s): Advertising copy | Business writingGenre/Form: Electronic books.DDC classification: 808.0666591 LOC classification: HF5825 | .S53 2012Online resources: Click to View
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Previous ed.: 2009.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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