China's super consumers : what 1 billion customers want and how to sell it to them / Savio Chan, Michael Zakkour.

By: Chan, Savio [author.]Contributor(s): Zakkour, Michael [author.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, 2014Copyright date: 2014Description: 1 online resource (242 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781118834824; 9781118905906Subject(s): Marketing -- China | Consumers -- ChinaGenre/Form: Electronic books.Additional physical formats: Print version:: China's super consumers : what 1 billion customers want and how to sell it to them .DDC classification: 658.800951 LOC classification: HF5415.C5 | .C436 2014Online resources: Click to View
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Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed September 18, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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