Enterprise 2.0 : social networking tools to transform your organization / Jessica Keyes.

By: Keyes, JessicaMaterial type: TextTextPublication details: Boca Raton, FL : CRC Press, c2013Description: xiv, 411 p. : ill. ; 25 cmISBN: 9781439880432 (hardback : acidfree paper)Subject(s): Social networks | Web 2.0 | Information technology | Management | BUSINESS & ECONOMICS / Management Science | BUSINESS & ECONOMICS / Project Management | COMPUTERS / Information TechnologyLOC classification: HM741 | .K49 2013Summary: "Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"-- Provided by publisher.
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Item type Current library Call number Status Date due Barcode Item holds
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PJ Library 		658.4038 K44 (Browse shelf (Opens below)) Available 100741
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"An Auerbach book."

Includes bibliographical references and index.

"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"-- Provided by publisher.

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