Your attention, please how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer Paul B. Brown and Alison Davis.

By: Brown, Paul BContributor(s): Davis, Alison (Alison Bonnie), 1957-Material type: TextTextPublication details: Avon, Mass. Adams Business, c Description: xvi, 224 p. 19 cmISBN: 1593376871 9781593376871Subject(s): Advertising -- Psychological aspects | AttentionLOC classification: HF5822 | B82 2006
Contents:
What's the problem? -- Stuffed with information and starved for atte ntion -- A compelling strategy for getting attention -- Focus on "you" -- Love your audience -- Techniques to grab and hold people's attention -- Create a high concept -- Fill in the blanks -- Tell a story -- Prov ide easy navigation -- Make it visual -- Stay short and sweet -- Write a recipe -- Putting these ideas into practice -- Learn by example -- Se ll the new approach
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
BOOK BOOK UNIMY
PJ Library 		DA HF5822 B82 2006 da (Browse shelf (Opens below)) Available 101289
Total holds: 0

Includes bibliographical references (p. 219-220) and index

What's the problem? -- Stuffed with information and starved for atte
ntion -- A compelling strategy for getting attention -- Focus on "you"
-- Love your audience -- Techniques to grab and hold people's attention
-- Create a high concept -- Fill in the blanks -- Tell a story -- Prov
ide easy navigation -- Make it visual -- Stay short and sweet -- Write
a recipe -- Putting these ideas into practice -- Learn by example -- Se
ll the new approach

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