The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York.

By: Poynter, Ray [author.]Contributor(s): Williams, Navin, 1972- [author.] | York, Sue, 1968- [author.]Material type: TextTextPublisher: Chichester, England : Wiley, 2014Copyright date: 2014Description: 1 online resource (312 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781118935767Subject(s): Marketing research | Mobile commerce | Mobile communication systemsGenre/Form: Electronic books.Additional physical formats: Print version:: Handbook of mobile market research : tools and techniques for market researchers.DDC classification: 658.8/3 LOC classification: HF5415.2 | .P659 2014Online resources: Click to View
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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