The definitive book of branding / edited by Kartikeya Kompella.

Contributor(s): Kompella, Kartikeya [editor.]Material type: TextTextPublisher: New Delhi, India : Sage Response, 2014Copyright date: 2014Description: 1 online resource (433 pages) : illustrations, photographsContent type: text Media type: computer Carrier type: online resourceISBN: 9789351501046Subject(s): Branding (Marketing) | Globalization -- Economic aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Definitive book of branding.DDC classification: 658.8/27 LOC classification: HF5415.1255 | .D44 2014Online resources: Click to View
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.