Marketing strategies and practices in the contemporary environment / guest editors, Dr. Christos Sarmaniotis and Dr. Eugenia Wickens.

Contributor(s): Sarmaniotis, Christos [editor.] | Wickens, Eugenia [editor.]Material type: TextTextSeries: Marketing Intelligence & Planning ; Volume 32, Number 2Publisher: [Bradford, England] : Emerald, 2014Copyright date: 2014Description: 1 online resource (109 pages) : illustrations, charts, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781783509584Subject(s): Marketing -- Congresses | Marketing -- FinanceGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing strategies and practices in the contemporary environment.DDC classification: 658.8 LOC classification: HF5411 | .M375 2014Online resources: Click to View
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Description based on online resource; title from PDF cover (ebrary, viewed September 13, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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