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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: Text

TextPublication details: Upper Saddle, N.J. Pearson, 2014Edition: 15th edDescription: xxii, 695 p. : ill. ; 30 cmISBN: 9780133084047 ; 0133084043; 9781292092485Subject(s): MarketingLOC classification: HF5415 | .K636 2014

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
BOOK	UNIMY PJ Library	TB	HF5415 .K636 2014 (Browse shelf (Opens below))	Available		101957

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Previous	HF1017 .B47 2015 Basic business statistics : concepts and applications /	HF1017 .B47 2015 Basic business statistics : concepts and applications /	HF5386 .S728 2009 The complete idiot's guide to business success in your 20s & 30s	HF5415 .K636 2014 Principles of marketing /	HF5415 K636 2012 Principle of Marketing : An Asian Perspective /	HF5415 L2624 2009 Essentials of marketing /	HF5415.1265 B295 2011 Internet marketing : an hour a day /	Next

Includes bibliographical references and index

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