Advancing branding research : a qualitative agenda / guest editors Professor T. C. Melewar and Professor Bill Merrilees.

Contributor(s): Melewar, T. C [editor.] | Merrilees, Bill [editor.]Material type: TextTextSeries: Qualitative Market Research : An International Journal ; Volume 17, Number 2Publisher: [West Yorkshire, England] : Emerald Group Publishing Limited, 2014Copyright date: 2014Description: 1 online resource (80 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781784410889 (e-book)Subject(s): Qualitative research -- England | Social sciences -- ResearchGenre/Form: Electronic books.Additional physical formats: Print version:: Advancing branding research : a qualitative agenda.DDC classification: 610.72 LOC classification: R853.Q34 | .A38 2014Online resources: Click to View
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Description based on online resource; title from PDF title page (ebrary, viewed April 26, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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