Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.

By: Yarrow, Kit, 1958- [author.]Contributor(s): Underhill, Paco [author of introduction, etc.] | Morgan, Adrian, 1958- [cover designer.]Material type: TextTextPublisher: San Francisco, California : Jossey-Bass, 2014Copyright date: 2014Edition: First editionDescription: 1 online resource (227 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781118859315Subject(s): Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Psychological aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Decoding the new consumer mind : how and why we shop and buy.DDC classification: 339.4/7019 LOC classification: HF5415.32 | .Y377 2014 Online resources: Click to View
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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