Consumer Behavior: Buying, Having, and Being / Michael R. Solomon
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TextPublication details: Harlow, United Kingdom : Pearson Education, ©2012. Edition: 10th edDescription: 639 p. : illustrations (chiefly color), portraits (chiefly color) ; 27 cmISBN: 9780273767312 DDC classification: 658.8342 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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BAC PJ Library | 658.8342 SOL (Browse shelf (Opens below)) | In transit from BAC to BAC since 04/29/2022 | 3102636 |
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| 658.802 KOT Marketing Management / | 658.802 MAR Marketing Management: An Asian Perspective / | 658.802 MAR Marketing Management: An Asian Perspective / | 658.8342 SOL Consumer Behavior: Buying, Having, and Being / | 658.8342 SOL Consumer Behavior: Buying, Having, and Being, Global Edition / | 658.8342 SOL Consumer Behavior: Buying, Having, and Being, Global Edition / | 658.8342 SOL Consumer Behavior: Buying, Having, and Being, Global Edition / |
Section 1 Consumers in the Marketplace
Chapter 1 Buying, Having, and Being
Section 2 Consumers as Individuals
Chapter 2 Perception
Chapter 3 Learning and Memory
Chapter 4 Motivation and Global Values
Chapter 5 The Self
Chapter 6 Personality and Psychographics
Section 3 Consumers as Decision Makers
Chapter 7 Attitudes and Persuasion
Chapter 8 Decision Making
Chapter 9 Buying and Disposing
Chapter 10 Organizational and Household Decision Making
Section 4 Consumers and Subcultures
Chapter 11 Groups and Social Media
Chapter 12 Social Class and Lifestyles
Chapter 13 Subcultures
Chapter 14 Culture
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
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