Postmodern consumer research : the study of consumption as text / Elizabeth C. Hirschman, Morris B. Holbrook.
Material type: TextPublisher: Newbury Park, California : Sage Publications, [1992]Copyright date: 1992Description: 1 online resource (157 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781452253367 (e-book)Subject(s): Consumers -- Research | Knowledge, Theory of -- HistoryGenre/Form: Electronic books.Additional physical formats: Print version:: Postmodern consumer research : the study of consumption as text.DDC classification: 658.8/34 LOC classification: HF5415.3 | .H57 1992Online resources: Click to View"Published in cooperation with the Association for Consumer Research."
Includes bibliographical references and index.
part I. The philosophies -- part II. Methods -- part III. Evaluating research.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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