Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].
Material type: TextPublisher: Thousand Oaks : Sage Publications, [2012]Copyright date: 2012Description: 1 online resource (256 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781452224312 (e-book)Subject(s): Social marketing | Green marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Social marketing to protect the environment : what works.DDC classification: 658.8/02 LOC classification: HF5414 | .S664 2012Online resources: Click to ViewIncludes bibliographical references and index.
section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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