Content marketing for nonprofits [electronic resource] : a communications map for engaging your community, becoming a favorite cause, and raising more money / Kivi Leroux Miller.

By: Leroux Miller, Kivi, 1969-Contributor(s): ProQuest (Firm)Material type: TextTextSeries: Jossey-Bass nonprofit guidebook seriesPublication details: San Francisco : Jossey-Bass, 2013Edition: 1st edDescription: xxxi, 392 p. : col. illISBN: 9781118722381 (electronic bk.)Subject(s): Nonprofit organizations -- MarketingGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HD62.6 | .L46 2013Online resources: Click to View
Contents:
pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
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Includes bibliographical references and index.

pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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