The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.

By: Malone, Chris, 1969-Contributor(s): Fiske, Susan TMaterial type: TextTextPublisher: San Francisco : Jossey-Bass, 2013Edition: First editionDescription: 1 online resource (211 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781118758151Subject(s): Consumer behavior | Marketing -- Psychological aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Human brand : how we relate to people, products, and companies.DDC classification: 658.8/342 LOC classification: HF5415.32 | .M36 2014Online resources: Click to View
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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