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Strategic advertising management Larry Percy

By: Larry PercyMaterial type: Text

TextPublication details: New York Oxford University Press 2001Edition: 1stISBN: 9780198782322DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.1 (Browse shelf (Opens below))	Available		IACT5022

Total holds: 0

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Previous	659.1 Ogilvy on advertising	659.1 Advertising and promotion: an integrated marketing communications perspective	659.1 Advertising: what it is and how to do it	659.1 Strategic advertising management	659.1 Advertising: principles & practice	659.1 The Gunn Report and Showreel of the Year	659.1 Eurobest 2: the annual European advertising and design awards	Next

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