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Strategic Brand Management: building, measuring, and managing brand equity Kevin Lane Keller

By: Kevin Lane KellerMaterial type: Text

TextPublication details: Upper Saddle River, N.J. Prentice Hall 2003Edition: 2ndISBN: 9780131105836DDC classification: 658.82

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.82 (Browse shelf (Opens below))	Available		IACT5019

Total holds: 0

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Previous	658.82 What is branding?	658.82 Big brands, big trouble: lessons learned the hard way	658.82 B2B branding in Malaysia: a guide to building successful business-to-business brands	658.82 Strategic Brand Management: building, measuring, and managing brand equity	658.82 Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity	658.82 Designing brand identity: an essential guide for the whole branding team	658.83 The soul of the new consumer: anthenticity - what we buy and why in the new economy	Next

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