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Marketing communications: interactivity, communities and content Chris Fill

By: Chris FillMaterial type: Text

TextPublication details: New York Prentice Hall/ Financial Times 2009Edition: 5thISBN: 9780273717225DDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	658.8 (Browse shelf (Opens below))	Available		IACT5009

Total holds: 0

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Previous	658.8 Principles of marketing	658.8 Principles of marketing	658.8 Growing media, shrinking spaces?	658.8 Marketing communications: interactivity, communities and content	658.8 Marketing: creating and delivering value	658.8 Global marketing and advertising: understanding cultural paradoxes	658.8 IMC the next generation: five steps for delivering value and measuring returns using marketing communication	Next

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