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Advertising and promotion: an integrated marketing communications perspective George E. Belch

By: George E. BelchMaterial type: Text

TextPublication details: Vancouver, B.C. Langara College 2014Edition: 4thISBN: 1011905426DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.1 (Browse shelf (Opens below))	Available		IACT5005

Total holds: 0

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Previous	659.1 The AFAA gold book 2013	659.1 Advertising and IMC: principles and practice	659.1 Ogilvy on advertising	659.1 Advertising and promotion: an integrated marketing communications perspective	659.1 Advertising: what it is and how to do it	659.1 Strategic advertising management	659.1 Advertising: principles & practice	Next

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