Health and the rhetoric of medicine [electronic resource] / Judy Z. Segal.
Material type:
Includes bibliographical references (p. 187-209) and index.
A kairology of biomedicine -- Patient audience: the rhetorical construction of the migraineur -- The epideictic rhetoric of pathography -- Hypochondria as a rhetorical disorder -- A rhetoric of death and dying -- Values, metaphors, and health policy -- The problem of patient "noncompliance" : paternalism, expertise, and the ethos of the physician -- Conclusion: The usefulness of a rhetoric of medicine.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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