Advertising and promotion: (Record no. 7875)

MARC details
000 -LEADER
fixed length control field 00377nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230817s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071314404
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number 2782
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George E Belch
245 #0 - TITLE STATEMENT
Title Advertising and promotion:
Remainder of title an integrated marketing communications perspective
Statement of responsibility, etc. George E Belch
250 ## - EDITION STATEMENT
Edition statement 9th.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. 2012
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        IACT IACT PJ Library 08/17/2023 659.1 IACT2782 08/17/2023 08/17/2023 BOOK