Display advertising (Record no. 72295)

MARC details
000 -LEADER
fixed length control field 01350nam a2200385Ia 4500
001 - CONTROL NUMBER
control field EBC821856
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120133036.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120227s2012 inua s 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118179710 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1118179714 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118227343
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC821856
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL821856
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10595357
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL390489
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)809411184
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.I58
Item number B66 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.144
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Booth, David.
245 10 - TITLE STATEMENT
Title Display advertising
Medium [electronic resource] :
Remainder of title an hour a day /
Statement of responsibility, etc. David Booth, Corey Koberg.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Indianapolis, IN :
Name of publisher, distributor, etc. Wiley ;
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. John Wiley [distributor],
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 505 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Koberg, Corey.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=821856">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=821856</a>
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