Hey, Whipple, squeeze this! (Record no. 71774)

MARC details
000 -LEADER
fixed length control field 02346nam a2200397 a 4500
001 - CONTROL NUMBER
control field EBC818032
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120133013.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110921s2012 njuac sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2011039737
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118101339 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118223833 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC818032
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL818032
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10531431
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL361938
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)775301834
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .S88 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13/2
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sullivan, Luke.
245 10 - TITLE STATEMENT
Title Hey, Whipple, squeeze this!
Medium [electronic resource] :
Remainder of title the classic guide to creating great advertising /
Statement of responsibility, etc. by Luke Sullivan ; with Sam Bennett.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 386 p. :
Other physical details ill., port.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--
Assigning source Provided by publisher.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bennett, Sam.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=818032">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=818032</a>
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