Hospitality marketing : (Record no. 4862)

MARC details
000 -LEADER
fixed length control field 02176cam a22003377a 4500
001 - CONTROL NUMBER
control field 17597801
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220824041049.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130122s2011 ne a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012472721
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780080967912 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0080967914 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn669756105
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- CDX
-- BWX
-- UKWOH
-- G3B
-- Z@L
-- TTS
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number B69 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647/.0688 BOW
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bowie, David,
245 10 - TITLE STATEMENT
Title Hospitality marketing :
Remainder of title principles and practice /
Statement of responsibility, etc. David Bowie and Francis Buttle.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam ;
-- Boston :
Name of publisher, distributor, etc. Elsevier / Butterworth-Heinemann,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 434 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.
520 ## - SUMMARY, ETC.
Summary, etc. "This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hotels
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Buttle, Francis.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          RELIANCE RELIANCE PJ Library 08/24/2022 647/.0688 BOW 003341 08/24/2022 08/24/2022 BOOK