Multiply Your Business Value Through Brand and AI. (Record no. 307832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02966nam a22004693i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC6679897 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240122001414.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231124s2021 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781637421086 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781637421079 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC6679897 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL6679897 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1261367237 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Narayan, Rajan. |
| 245 10 - TITLE STATEMENT | |
| Title | Multiply Your Business Value Through Brand and AI. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | �2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (202 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Studien Zum Physik- und Chemielernen Series |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Preface -- Acknowledgments -- Chapter 1: Current Situation -- Chapter 2: Brand, a Guarantee of Value -- Chapter 3: An Introduction to AI -- Chapter 4: The Caveats of Using AI -- Chapter 5: Using AI to Identify and Get Insights About Customers -- Chapter 6: AI and Brand Development -- Chapter 7: AI and Creativity -- Chapter 8: AI in Customer Engagement -- Chapter 9: Improving the Customer's Brand Experience Using AI -- Chapter 10: The Balance Sheet -- Chapter 11: The Future Landscape -- Chapter 12: Starting the Process -- Bibliography -- About the Author -- Index -- Adpage -- Backcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Artificial intelligence. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Narayan, Rajan |
| Title | Multiply Your Business Value Through Brand and AI |
| Place, publisher, and date of publication | New York : Business Expert Press,c2021 |
| International Standard Book Number | 9781637421079 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Studien Zum Physik- und Chemielernen Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=6679897">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=6679897</a> |
| Public note | Click to View |
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