Marketing Strategy and Management / (Record no. 2466)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137025821 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name M. Baker
245 #0 - TITLE STATEMENT
Title Marketing Strategy and Management /
Statement of responsibility, etc. Michael John Baker
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Red Globe Press; MacMillan Education UK,
Date of publication, distribution, etc. 2014. 
Place of publication, distribution, etc. London, United Kingdom:
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 545 p. : ill. ; 28 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note PART I: MARKETING STRATEGY 1.- 1. Overview and Executive Summary.- 2. Marketing and Corporate Strategy.- 3. Marketing and Competition.- 4. Principles of Strategic Marketing Planning.- 5. Analytical Frameworks for Strategic Marketing.- 6. Marketing Intelligence Research for Marketing.- PART II: THE MARKETING APPRECIATION.- 7. Macro-environmental Analysis.- 8. Customer Analysis.- 9. Industry and Competitor Analysis.- 10. Internal (Self) Analysis.- 11. Matching - Putting it All Together.- 12. Market Segmentation.- PART III: MANAGING THE MARKETING MIX.- 13. The Marketing Mix.- 14. Product Service Policy and Management.- 15. Packaging and Design.- 16. Pricing Policy and Management.- 17. Distribution and Sales Policy.- 18. Integrated Marketing Communications.- 19. Branding.- PART IV: IMPLEMENTING MARKETING.- 20. Marketing in a Foreign Environment and Globalisation.- 21. Customer Care and Service.- 22. Developing a Marketing Culture.- 23. The (Short-term) Marketing Plan.- 24. Implementation and Control.- 25. Transformational Marketing.
520 ## - SUMMARY, ETC.
Summary, etc. The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Total Renewals
          BAC BAC PJ Library 12/14/2020 4 658.8 BAK  3102932 01/24/2022 01/24/2022 12/14/2020 BOOK  
          BAC BAC PJ Library 12/14/2020 1 658.8 BAK  3102933 12/05/2024 11/27/2024 12/14/2020 BOOK 1
          BAC BAC PJ Library 12/14/2020 1 658.8 BAK  3203575 11/16/2023 11/16/2023 12/14/2020 BOOK