Marketing Strategy and Competitive Positioning / (Record no. 2465)

MARC details
000 -LEADER
fixed length control field 02232nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292017310 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Graham Hooley
245 #0 - TITLE STATEMENT
Title Marketing Strategy and Competitive Positioning /
Statement of responsibility, etc. Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. 2017.
Place of publication, distribution, etc. Harlow, England :
300 ## - PHYSICAL DESCRIPTION
Extent 584 p. : ill. ; 27 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 - Marketing Strategy<br/><br/>Chapter 2 - Strategic Marketing Planning<br/><br/>Chapter 3 - Competitive Market Analysis<br/><br/>Chapter 4 - Customer Analysis<br/><br/>Chapter 5 - Competitor Analysis<br/><br/>Chapter 6 - Understanding the Organisational Resource Base<br/><br/>Chapter 7 - Understanding Current and Future Competitive Positions<br/><br/>Chapter 8 - Segmentation and Positioning Research<br/><br/>Chapter 9 - Selecting market targets<br/><br/>Chapter 10 - Competitive Positioning Strategies<br/><br/>Chapter 11 - Competing through the new marketing mix<br/><br/>Chapter 12 - Competing through innovation<br/><br/>Chapter 13 - Competing through superior service and customer relationships<br/><br/>Chapter 14 - Strategic customer management<br/><br/>Chapter 15 - Strategic Alliances and networks<br/><br/>Chapter 16 - Strategy Implementation and Internal Marketing<br/><br/>Chapter 17 - Corporate Social Responsibility and Ethics<br/><br/>Chapter 18 - Implementing the Strategy
520 ## - SUMMARY, ETC.
Summary, etc. Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.<br/><br/>The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          BAC BAC PJ Library 12/14/2020   658.802 HOO  3102980 12/14/2020 12/14/2020 BOOK
          BAC BAC PJ Library 12/14/2020   658.802 HOO  3102952 01/05/2021 12/14/2020 BOOK
          BAC BAC PJ Library 12/14/2020   658.802 HOO  3203545 01/05/2021 12/14/2020 BOOK