Marketing Strategy and Competitive Positioning / (Record no. 2465)
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000 -LEADER | |
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fixed length control field | 02232nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201214s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292017310 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Graham Hooley |
245 #0 - TITLE STATEMENT | |
Title | Marketing Strategy and Competitive Positioning / |
Statement of responsibility, etc. | Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson Education Limited, |
Date of publication, distribution, etc. | 2017. |
Place of publication, distribution, etc. | Harlow, England : |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 584 p. : ill. ; 27 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Chapter 1 - Marketing Strategy<br/><br/>Chapter 2 - Strategic Marketing Planning<br/><br/>Chapter 3 - Competitive Market Analysis<br/><br/>Chapter 4 - Customer Analysis<br/><br/>Chapter 5 - Competitor Analysis<br/><br/>Chapter 6 - Understanding the Organisational Resource Base<br/><br/>Chapter 7 - Understanding Current and Future Competitive Positions<br/><br/>Chapter 8 - Segmentation and Positioning Research<br/><br/>Chapter 9 - Selecting market targets<br/><br/>Chapter 10 - Competitive Positioning Strategies<br/><br/>Chapter 11 - Competing through the new marketing mix<br/><br/>Chapter 12 - Competing through innovation<br/><br/>Chapter 13 - Competing through superior service and customer relationships<br/><br/>Chapter 14 - Strategic customer management<br/><br/>Chapter 15 - Strategic Alliances and networks<br/><br/>Chapter 16 - Strategy Implementation and Internal Marketing<br/><br/>Chapter 17 - Corporate Social Responsibility and Ethics<br/><br/>Chapter 18 - Implementing the Strategy |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.<br/><br/>The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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BAC | BAC | PJ Library | 12/14/2020 | 658.802 HOO | 3102980 | 12/14/2020 | 12/14/2020 | BOOK | ||||||
BAC | BAC | PJ Library | 12/14/2020 | 658.802 HOO | 3102952 | 01/05/2021 | 12/14/2020 | BOOK | ||||||
BAC | BAC | PJ Library | 12/14/2020 | 658.802 HOO | 3203545 | 01/05/2021 | 12/14/2020 | BOOK |