Branding and advertising (Record no. 211084)

MARC details
000 -LEADER
fixed length control field 01403nam a2200361Ia 4500
001 - CONTROL NUMBER
control field EBC3400798
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240121044244.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031219s2003 dk a sb 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9788763001182
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 8763001187
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC3400798
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL3400798
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10465560
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)774280262
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B73 2003
245 00 - TITLE STATEMENT
Title Branding and advertising
Medium [electronic resource] /
Statement of responsibility, etc. edited by Flemming Hansen & Lars Bech Christensen.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Copenhagen] :
Name of publisher, distributor, etc. Copenhagen Business School Press ;
Place of publication, distribution, etc. Herndon, VA :
Name of publisher, distributor, etc. Distribution, North America, Copenhagen Business School Press Books International,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 473 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 410-469).
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hansen, Flemming,
Titles and other words associated with a name Prof.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Christensen, Lars Bech.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3400798">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3400798</a>
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