Recycling & redesigning logos (Record no. 210854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02651nam a2200409 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC3399679 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240123133847.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100401s2010 maua s 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2010014333 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1592536115 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781592536115 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781610580694 (electronic bk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC3399679 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL3399679 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10715588 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL524145 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)923350422 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC1002.L63 |
| Item number | H63 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.6 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hodgson, Michael |
| -- | (Michael R.) |
| 245 10 - TITLE STATEMENT | |
| Title | Recycling & redesigning logos |
| Medium | [electronic resource] : |
| Remainder of title | a designer's guide to refreshing & rethinking design / |
| Statement of responsibility, etc. | Michael Hodgson with Matthew Porter. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Recycling and redesigning logos : |
| Remainder of title | a designer's guide to refreshing and rethinking design |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Beverly, Mass. : |
| Name of publisher, distributor, etc. | Rockport Publishers, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 p. : |
| Other physical details | ill. (chiefly col.) |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendan Murphy ; Weights&Pulleys -- Section 3: Logo gallery. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Logos (Symbols) |
| General subdivision | Design. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Porter, Matthew. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3399679">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3399679</a> |
| Public note | Click to View |
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