Proven tactics in online advertising (Record no. 199147)

MARC details
000 -LEADER
fixed length control field 01400nam a2200337 a 4500
001 - CONTROL NUMBER
control field EBC3340007
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240121043736.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090804s2003 ncu s 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781932353136
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC3340007
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL3340007
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10039025
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)923251681
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.I58
Item number P76 2003
245 00 - TITLE STATEMENT
Title Proven tactics in online advertising
Medium [electronic resource] :
Remainder of title 13 case studies and practical advise.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Selma, N.C. :
Name of publisher, distributor, etc. MarketingSherpa, Inc.,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 92 p.
490 0# - SERIES STATEMENT
Series statement Practical know-how & case studies
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. Two case studies on CPA advertising -- pt. 2. Four case studies on B2B online advertising -- pt. 3. Seven case studies on B2C online advertising -- pt. 4. Practical advice articles on online advertising.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element MarketingSherpa, Inc.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3340007">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3340007</a>
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