Data mining techniques (Record no. 17673)

MARC details
000 -LEADER
fixed length control field 02207nam a22004094a 4500
001 - CONTROL NUMBER
control field EBC183845
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120125656.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031209s2004 inua s 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2003026693
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0471470643 (paper/website)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC183845
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL183845
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10114278
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL35280
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)55141423
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.125
Item number .B47 2004
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berry, Michael J. A.
245 10 - TITLE STATEMENT
Title Data mining techniques
Medium [electronic resource] :
Remainder of title for marketing, sales, and customer relationship management /
Statement of responsibility, etc. Michael J.A. Berry, Gordon S. Linoff.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Indianapolis, Ind. :
Name of publisher, distributor, etc. Wiley Pub.,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 643 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data mining.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Data processing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business
General subdivision Data processing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Linoff, Gordon.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=183845">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=183845</a>
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