English in marketing (Record no. 156501)

MARC details
000 -LEADER
fixed length control field 01671nam a2200409 a 4500
001 - CONTROL NUMBER
control field EBC3033547
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240121041823.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130301s2005 gw ad sb 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 3865960545
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783865960542
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783865969309 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC3033547
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL3033547
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10655480
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)834575148
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
-- ger
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S74 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sternkopf, Sylva-Michele.
245 10 - TITLE STATEMENT
Title English in marketing
Medium [electronic resource] :
Remainder of title international communication strategies in small and medium-sized enterprises /
Statement of responsibility, etc. Sylva-Michele Sternkopf.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Berlin :
Name of publisher, distributor, etc. Frank & Timme,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 379 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
546 ## - LANGUAGE NOTE
Language note In English with a contribution in German.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication, International.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3033547">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3033547</a>
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