Boom (Record no. 144276)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04029nam a22004214a 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC3001856 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240121041256.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060324s2006 nyua sb 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2006010294 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0814473903 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780814473900 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC3001856 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL3001856 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10196198 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL112846 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)815543561 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HC79.C6 |
| Item number | B76 2006 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/34082 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Mary, |
| -- | 1959- |
| 245 10 - TITLE STATEMENT | |
| Title | Boom |
| Medium | [electronic resource] : |
| Remainder of title | marketing to the ultimate power consumer--the baby boomer woman / |
| Statement of responsibility, etc. | Mary Brown and Carol Orsborn ; foreword by Paco Underhill. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | American Management Association, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 238 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 225-228) and index. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Introduction: |
| Title | She's the emerging power consumer -- |
| -- | She's the sweet spot: the new demographic of choice. |
| -- | On marketing to technology optimists / |
| Statement of responsibility | Rose Rodd -- |
| Title | On marketing to baby boomer women in Canada / |
| Statement of responsibility | Anne-Marie Caron -- |
| Title | On baby boomer women and experimentation / |
| Statement of responsibility | Jan DeLyser -- |
| Title | On forging an emotional connection with her / |
| Statement of responsibility | Kate Quinn -- |
| Title | On recognizing her as a driving force in the markeplace / |
| Statement of responsibility | Amy Marentic -- |
| Title | She's complex: why there's no such thing as "the" baby boomer woman. |
| -- | On appealing to her values / |
| Statement of responsibility | Joanne Sachse Mogren -- |
| Title | On getting nostalgia right / |
| Statement of responsibility | Cindy Marshall -- |
| Title | On the difference between marketing to men and to women / |
| Statement of responsibility | Caleb Mason -- |
| Title | On why not to just shrink it and pink it / |
| Statement of responsibility | Fran Philip -- |
| Title | On marketing to distinctions / |
| Statement of responsibility | Pepper Miller -- |
| Title | On marketing to Hispanic baby boomer women / |
| Statement of responsibility | Isabel Valdes -- |
| Title | She's her stage, not her age: leveraging her life transitions. |
| -- | On playing financial catch up / |
| Statement of responsibility | Lisa Caputo -- |
| Title | On marketing to all her life stages / |
| Statement of responsibility | Wlliam D. Novelli -- |
| Title | On high technology marketing to women / |
| Statement of responsibility | Gina Clark -- |
| Title | On the power of creating brand personas / |
| Statement of responsibility | Claire Spofford -- |
| Title | She's motivated: the 3-D view of her. |
| -- | On appealing to her psyche / |
| Statement of responsibility | Michael Bohn -- |
| Title | On embracing both her demographic and psychographic drivers / |
| Statement of responsibility | Grant J. Schneider -- |
| Title | On aspiring at midlife / |
| Statement of responsibility | Peggy Northrop, Brenda Saget Darling -- |
| Title | On banking on women-owned businesses / |
| Statement of responsibility | Maria C. Coyne -- |
| Title | On her quest for a free spirit / |
| Statement of responsibility | Federico Musi -- |
| Title | She's in the driver's seat: she'll problem-solve her own way through the marketplace. |
| -- | On getting to the heart of the matter / |
| Statement of responsibility | Joe Teno -- |
| Title | On focusing on the "why" vs. the "how" / |
| Statement of responsibility | Heidi Baker, Eden Jarrin -- |
| Title | On the personal shopper approach to technology / |
| Statement of responsibility | Melissa McVicker -- |
| Title | On paying attention to details / |
| Statement of responsibility | Kathy Moyer Dragon -- |
| Title | On business "plus" / |
| Statement of responsibility | Anne Kelly -- |
| Title | She's changing channels: shaping the new brandscape. |
| -- | On harnessing the power of women's solidarity / |
| Statement of responsibility | Adam Hicks -- |
| Title | On real women selling to real women / |
| Statement of responsibility | Yvonne Saliba Pendleton -- |
| Title | On referential not deferential marketing / |
| Statement of responsibility | Deborah Natansohn -- |
| Title | On delivering beyond expectations / |
| Statement of responsibility | Rick Lovett -- |
| Title | On staying relevant for the boomer woman / |
| Statement of responsibility | Ed Kinney -- |
| Title | She's waiting: the marketer's call to action. |
| -- | On redressing the misconceptions / |
| Statement of responsibility | Dorothy Dowling -- |
| Title | On getting past emotional bias / |
| Statement of responsibility | Christopher W. Bradley -- |
| Title | On moving beyond the Holy Grail / |
| Statement of responsibility | Ira Mayer -- |
| Title | On the evolution of marketing to the baby boomer woman / |
| Statement of responsibility | Lori Bitter. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Women consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Baby boom generation. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Orsborn, Carol. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3001856">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3001856</a> |
| Public note | Click to View |
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