When ads work (Record no. 129884)

MARC details
000 -LEADER
fixed length control field 02031nam a22003734a 4500
001 - CONTROL NUMBER
control field EBC2005314
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240121040638.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060221s2007 nyua sb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2006005852
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0765617382 (cloth : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC2005314
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL2005314
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10178045
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)169873525
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .J719 2007
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip.
245 10 - TITLE STATEMENT
Title When ads work
Medium [electronic resource] :
Remainder of title new proof that advertising triggers sales /
Statement of responsibility, etc. John Philip Jones.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Armonk, N.Y. :
Name of publisher, distributor, etc. Sharpe,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 209 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
Form subdivision Case studies.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=2005314">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=2005314</a>
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