A beginner's guide to mobile marketing / (Record no. 123426)

MARC details
000 -LEADER
fixed length control field 04949nam a2200937 i 4500
001 - CONTROL NUMBER
control field EBC1911679
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240123070852.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150126s2015 nyua foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781606498408
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606498415
Qualifying information (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1911679
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1911679
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11007932
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL688081
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)899728163
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .G273 2015
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Garris, Molly.,
-- author.
245 12 - TITLE STATEMENT
Title A beginner's guide to mobile marketing /
Statement of responsibility, etc. Molly Garris and Karen Mishra.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York (222 East 46th Street, New York, NY 10017) :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xvi, 147 pages) :
Other physical details illustrations.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Digital and social media marketing and advertising collection,
International Standard Serial Number 2333-8830
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 135-144) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Title from PDF title page (viewed on January 26, 2015).
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cell phone advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term analytics
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term apps
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term banners
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term beacons
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term brand
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term case studies
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term display
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term iBeacon
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term integrated strategy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term location-based services
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MMS
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile ads
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile advertising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile at retail
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile search
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile site
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile web
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile website
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term multi-media messaging
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term NFC
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term nonprofit
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term omni-channel experience
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term push notifications
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term QR code
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term retailer
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term RMM
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term ROI
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term search
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term SMS
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term social
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term SOLOMO
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term sports marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term success measurement
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term tablets
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term text messaging
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mishra, Karen E.,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781606498408
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Digital and social media marketing and advertising collection.
International Standard Serial Number 2333-8830
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1911679">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1911679</a>
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