Brand portfolio strategy (Record no. 10380)

MARC details
000 -LEADER
fixed length control field 00385nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230817s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781982146528
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number 5287
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David A Aaker
245 #0 - TITLE STATEMENT
Title Brand portfolio strategy
Remainder of title creating relevance, differentiation, energy, leverage, and clarity
Statement of responsibility, etc. David A Aaker
250 ## - EDITION STATEMENT
Edition statement 1st.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Free Press
Date of publication, distribution, etc. 2004
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        IACT IACT PJ Library 08/17/2023 658.82 IACT5287 08/17/2023 08/17/2023 BOOK