The digital crown : (Record no. 102461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03923nam a2200457 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC1429412 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240120145419.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130711t20142014ne a ob 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780124076747 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780124076570 |
| Qualifying information | (electronic bk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC1429412 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL1429412 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10793765 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL538627 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)861692285 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .L447 2013 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leibtag, Ahava. |
| 245 14 - TITLE STATEMENT | |
| Title | The digital crown : |
| Remainder of title | winning at content on the web / |
| Statement of responsibility, etc. | Ahava Leibtag. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Amsterdam : |
| Name of producer, publisher, distributor, manufacturer | Morgan Kauffmann is an imprint of Elsevier, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2014] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (359 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: Part 1: Content is a Conversation Chapter 1: Understanding Branding, Content Strategy and Content Marketing Rule 1: Start with Your AudienceChapter 2: Making the Case for Content Rule 2: Involve Stakeholders Early and Often Case Study: XONEX Part 2: Content Floats Chapter 3: Constructing the Conversation Rule 3: Keep it Iterative Chapter 4: Publishing Content for Everywhere Chapter 5: Engagement StrategiesRule 4: Create Multidisciplinary Content Teams Case Study: REI Part 3: Effective Content Strategy: People and Process Chapter 6: Understand your Customers Chapter 7: Frame Your Content Chapter 8: The Content Strategists' ToolboxRule 5: Make Governance Central Case Study: HIPHOPDX Part 4: Content Marketing: Now You Get To Talk Chapter 9: Content Marketing Sustains the Conversation Chapter 10: The Dream Content Team Rule 6: Workflow that Works Chapter 11: Talking about Design Rule 7: Invest in Professionals and Trust ThemCase Study: Stefanie Diamond Photography Conclusion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- |
| Assigning source | Provided by publisher. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Leibtag, Ahava. |
| Title | Digital crown : winning at content on the web. |
| Place, publisher, and date of publication | Amsterdam : Morgan Kauffmann is an imprint of Elsevier, [2014] |
| Physical description | xxvi, 332 pages |
| International Standard Book Number | 9780124076747 |
| Record control number | (DLC) 2013022878 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1429412">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1429412</a> |
| Public note | Click to View |
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