The psychology of entertainment media blurring the lines between entertainment and persuasion /
The psychology of entertainment media blurring the lines between entertainment and persuasion / [electronic resource] :
editor, L.J. Shrum.
- 2nd ed.
- New York : Routledge, 2012.
- xvii, 346 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Electronic books.
HF5827.9 / .P78 2012
659.101/9
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Electronic books.
HF5827.9 / .P78 2012
659.101/9