Engagement marketing how small business wins in a socially connected world /

Goodman, Gail F., 1960-

Engagement marketing how small business wins in a socially connected world / [electronic resource] : Gail F. Goodman. - Hoboken, N.J. : Wiley, c2012. - xxii, 198 p. : ill.

Includes index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Internet marketing.
Online social networks.
Small business marketing.
Social media.


Electronic books.

HF5415.1265 / .G659 2012

658.8/72