The ultimate guide to sales training potent tactics to accelerate sales performance /

Seidman, Dan.

The ultimate guide to sales training potent tactics to accelerate sales performance / [electronic resource] : Dan Seidman. - 1st ed. - San Francisco : Pfeiffer : [ASTD], c2012. - xx, 524 p. : ill. - Pfeiffer essential resources for training and HR professionals .

"Co-published with ASTD"--cover.

Includes bibliographical references and index.

pt. 1. Preparing the sales pro to sell -- pt. 2. Training the sales pro to sell -- pt. 3. Training the sales pro to improve performance -- pt. 4. Re-creating your training experience : key concerns -- pt. 5. Appendices.

"The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program. The book can help those responsible for team performance architect the delicate short-term and long-term balance necessary to create truly world-class sales organizations through training. By focusing on quality, sound instructional design principles, and a standardized sales process, it is sure to be the go-to resource for challenging solving sales training dilemmas"--


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9781118160541 (electronic bk.)




Selling.
Sales management.


Electronic books.

HF5438.25 / .S4358 2012

658.3/1245